From brief to a week of posts in one afternoon

Brad Johnson

7/21/2026

#workflow

Here's what a campaign run looks like inside MagicSocial, start to finish.

1. Set up the client once. You create a workspace for the client and load their source material: brand guidelines, positioning docs, product pages, past posts that performed, call transcripts. This happens once per client and gets topped up as new material exists. Twenty minutes the first time, near zero after that.

2. Drop in the brief. The client wants a week of LinkedIn posts for a product launch. You add the campaign brief the same way you'd brief a junior hire: what we're announcing, who it's for, what matters, what's off-limits.

3. Generate the campaign. MagicSocial drafts the full set of posts, each one grounded in the client's sources. Every draft shows its work: which passages from which documents support the claims it makes. You see the reasoning, not just the output.

4. Review like an editor, not a detective. You read the drafts, tweak the ones that need it, reject the ones that miss. Because the citations sit next to the text, verification is quick. Most rounds take under an hour for a week of content.

5. Ship it. Approved posts go out on the client's schedule. The sources and the campaign history stay in the workspace, so next month's campaign starts smarter than this one did.

The part that surprises agencies is step 4. They expect the review burden to move from writing to checking, and to feel like proofreading a stranger. Grounded drafts change that. You're editing work that knows what the client said, so your edits are about judgment, not fact-hunting.

That's the whole loop. The writing time goes away. The agency's judgment stays exactly where it was.